
Thu, Dec 31 · 7pm
Rooftop Ball Drop View
Margaritaville Times Square · Midtown
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Sony Hall is a Hip-hop, Pop party at Sony Hall in Times Square, Manhattan on Thursday, December 31, 2026. Doors 9pm, ends 4am the next morning. 21+ with ID. Tickets from $34 on DICE when checked Nov 4, 2026.
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Joonbug Presents a New Year's Eve party at Sony Hall, 235 West 46th Street off Times Square, from 9 PM on December 31 to 4 AM on January 1. The package centers on a five-hour premium open bar with champagne and beer, a DJ, and a midnight countdown.
An open-bar New Year's Eve format: a DJ-led countdown, lite fare early in the evening, and lighting and special effects in a room that opened in 1938 as the Diamond Horseshoe. Deluxe VIP tickets add reserved seating and table bottle service. My take: for groups who want an all-in-one ticket in Midtown and a familiar, crowd-pleasing soundtrack.
A DJ playing club favorites, Top 40, hip hop and mashups, per the listing. The DJ is not named.
Listed 9 PM to 4 AM; the open bar is described as five hours, and which five hours is not confirmed. 21+. On December 31 the listing gives the Times Square entry point as 8th Avenue and 46th Street, north side of the street; have your ticket ready on your phone or printed. Ticket holders are asked to read a special instructions email before the event. Coat check, re-entry and accessibility are not confirmed.
Happy hours within a short walk of Sony Hall that run on Thursday before doors, with the deal as published.
Yes, a five-hour premium open bar with champagne and beer, per the listing.
Use the Times Square entry point at 8th Avenue and 46th Street, north side, and show your ticket.
Lite fare is available early in the evening.
Not confirmed.
DICE shows a 24-hour cooling-off window on this listing; check the terms on your ticket.
At Sony Hall, 235 W 46th St, New York, NY 10036 (Times Square).
From $34 including fees on DICE when we checked on Nov 4, 2026. Prices rise as tiers sell out.
Yes: Blue Fin (Market Oyster $2 · Mini Lobster Rolls $10, 2 min walk); Starchild Rooftop Bar & Lounge (Espresso Martini (classic, chocolate or cherry) $15 · Margarita (classic, passionfruit or spicy) $15, 3 min walk); Famous Dave's Bar-B-Que (Famous Fries $4 · Traditional Wing $6, 3 min walk), on Thursdays before doors, as published by each bar.
31 other parties are listed for Thursday, Dec 31, including Rooftop Ball Drop View at Margaritaville Times Square; Arlo Soho New Year's Eve 2027 at Arlo Soho; LPR New Years Eve 2027 at Le Poisson Rouge.
The New York subway runs all night, with fewer trains after midnight; check the MTA app for weekend changes. Yellow cabs and ride apps work across Manhattan; the night is listed to end at 4am the next morning.

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